What is SEO?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic").
SEO is creative and it's technical. It's logical, parasitic and opportunistic. The aim of seo is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid SERPS. Traditionally, this has meant aiming for no1, or top ten positions in Google but SEO has evolved and now a SEO needs to be more a marketer than just a tech geek. A seo needs to be concerned, not just with high positions in Google for relevant keywords, but with analysing competition, traffic and analytics, and converting traffic to leads and sales. I like to draw a line between SEO and Linkbuilding. One (SEO) is on-page (on-site), the other, off-site (Linkbuilding).
SEO is the process and practice of optimizing your website so that it ranks well in search results. When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results.
Here
are the top 10 factors that
positively affect your search engine rankings:
1. Keyword Use in Title Tag
2. Anchor Text of Inbound Links
3. Global Link Popularity of Site
4. Age of Site
5. Link Popularity within the Site's Internal Link Structure
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Topical Relationship of Linking Page
1. Keyword Use in Title Tag
2. Anchor Text of Inbound Links
3. Global Link Popularity of Site
4. Age of Site
5. Link Popularity within the Site's Internal Link Structure
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Topical Relationship of Linking Page
SEO includes:
On-Page
Optimization and Off-Page
Optimization.
On-Page
Optimization:
It It is a Search engine optimization method, which is done on the website.
On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, Google MCN etc.
Features of On Page Optimization:
Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.
Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.
Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.
Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.
URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.
Off-Page Optimization:
It is a Search engine optimization method, which is done outside of the website to get the best positions for particular set of keywords and attract more visitors.
Off page optimization concentrates on getting back links via various link building strategies for particular keywords.
It It is a Search engine optimization method, which is done on the website.
On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, Google MCN etc.
Features of On Page Optimization:
Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.
Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.
Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.
Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.
URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.
Off-Page Optimization:
It is a Search engine optimization method, which is done outside of the website to get the best positions for particular set of keywords and attract more visitors.
Off page optimization concentrates on getting back links via various link building strategies for particular keywords.
Link
building methods can be any like, article distribution , link
exchanges, and many more...
Social
Media Optimization: submitting links to social sites like facebook,
twitter,orkut etc.
Directory Submissions
Link Exchanges
Blog Commenting
Blog Posting
Article Submission: writng article on site and submitting it to free article submitting sites
Forum Posting
Article Distribution
Social Bookmarking Submission
Press Release Submissions
Footer Links
And many more.
Directory Submissions
Link Exchanges
Blog Commenting
Blog Posting
Article Submission: writng article on site and submitting it to free article submitting sites
Forum Posting
Article Distribution
Social Bookmarking Submission
Press Release Submissions
Footer Links
And many more.
To
Read in detail.
~HVBARI~
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About Me
- HITENDRA V BARI
- MY NAME IS HITENDRA V BARI. Masters in Physics and then working as a Digital Marketing Manager (SEO, SEM, SMM and Research analyst). I'm regular , parttime blogger like to blogs on various trending, on going topics but in different way. One of my biggest dream is that to give speech on stage, with a lakhs of people viewing me live around the world.
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1 comments:
This is a good common sense article. Very helpful to one who is just finding the resources about this part. It will certainly help educate me.
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